What events are ideal for live streaming?

by : Scott Gorman / in: Streaming

If you're hosting a conference, giving a talk, launching a product or you just love football, you're missing out on a huge potential audience if you don't live stream.

Event streaming cuts through the noise to help your brand stand out from the crowd. With major platforms like YouTube and Facebook giving priority to live video content, and live audiences watching for longer and engaging more with brands, you can't afford to ignore the marketing opportunity corporate streaming presents for your business or event.

Whatever industry you're in, there are plenty of creative ways to use event live streaming to grow and engage your audience. Streaming isn't always the way to go, but there are times when it's the perfect fit. Here are some of the most popular options.

Sport and music events

As live streaming gets more and more popular, it's big sporting events that keep breaking viewing records, most recently with the World Cup.

While you might not be hosting such a high-profile event yourself, you can still get in on the hype by sharing your passion with your audience – like the local football tragics behind the Putin Football First video show, covering the international events for their local Newcastle audience with daily vlogs.

And it's not just sport. If you're hosting an event with live music, stand-up comedy or any other form of entertainment, live event streaming invites a wider audience to share the intimate experience through your website or channel.

Conferences and talks

Whether you're organising or attending, there's a huge audience out there eager to view content from conferences, exhibitions, trade fairs and other events they weren't able to attend in person, due to distance, tickets being sold out or only finding out too late.

As well as increasing recognition for your brand, event streaming can actually increase ticket sales. Two-thirds of people who watch live streams are more likely to buy tickets to similar events in the future, according to Livestream.com.

Customer Info and product usage sessions

Your customers are perhaps the most important audience you have. Adding value to their purchases by giving them access to unique information or an online event after a purchase can generate loyalty and turn customers into brand advocates.

Live streams about the product or service you sell can also teach customers new ways to use your product or just add skills they might not have had.

Streaminghouse produces regular live-streamed programs for Adobe where they use talented artists and producers to show customers great ways to utilise their software.

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Product launches

If you're launching a new product or service, scheduling a live stream is a great way to get people watching and talking when you want them to. According to Hubspot, consumers are four times happier to watch a video about a product than to read about it, and live streaming makes your launch a true event.

If there are other major launches or breaking news happening in your industry, recording a live stream means you'll be among the first on the scene to inform your audience and give your expert insights.

Interviews and Q&As

If you're lucky enough to have a one-on-one with a thought leader or celebrity in your industry, taking the opportunity to live stream your interview or Q&A session could be a big draw for your channel. It can also be an opportunity to monetise your live streams, with 45% of audiences saying they would pay to watch exclusive content from a favourite speaker.

Beyond events, there are lots more ways to employ live streaming in your business, from live podcasts and how-to guides to behind-the-scenes tours of your office. Download our free e-book to find out more about how live streaming can help build your brand.

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